About Me
My name is Jardo; a former educator turned graphic designer and brand strategist, blending the art of teaching with the science of visual storytelling. My background in education has equipped me with the ability to simplify complex ideas, communicate effectively, and engage audiences—skills I now use to craft compelling brand identities. My transition into design has been fueled by deep self-learning, exploring branding, logo design, and UX through books, online courses, and hands-on projects.
With experience in graphic design, illustration, and media production, I bring a unique blend of strategic thinking, creativity, and storytelling into my design work. Passionate about building brands that resonate, I specialize in logo and brand identity design, ensuring businesses not only stand out visually but also connect meaningfully with their audiences.
EXPERIENCE
2023 - Present
Brand Identity Designer
Jardo Designs
Specializing in logo and brand identity design, working with startups and small and micro businesses to build impactful brands. Developed branding solutions for various industries, ensuring strategic alignment with business goals. Created visual storytelling elements that enhance brand recognition and audience connection. Built a strong design foundation through research, continuous learning, and project-based applications.
2020 - 2022
Associate Producer
DepEd TV - Department of Education, Ph
Collaborated with subject matter experts, scriptwriters, and video editors to produce engaging educational content for nationwide broadcast. Applied storytelling and visual communication techniques to ensure lessons were engaging and accessible to a broad audience. Oversaw production timelines and creative direction, ensuring alignment with educational goals. Developed a deep understanding of media, content creation, and audience engagement, all of which now inform my approach to branding and visual design.
2016 - 2022
Graphic Designer & Illustrator
Bureau of Learning Resource - Department of Education, Ph
Worked closely with educators and content developers to create visually engaging learning materials. Designed illustrations, infographics, and digital assets that simplified complex educational concepts for students across different grade levels. Developed branding and layout systems for official DepEd resources, ensuring clarity, accessibility, and visual appeal. Applied design thinking to enhance the effectiveness of educational tools and communication materials.
2007 - 2022
Educator
Department of Education, Ph
Taught diverse groups of students by breaking down complex subjects into digestible, engaging lessons. Developed strong communication and storytelling skills through curriculum planning, mentoring, and classroom presentations. Applied creativity in lesson delivery, making abstract concepts more accessible. Strengthened patience, adaptability, and problem-solving—skills that now serve as the foundation of my design approach.
Education & Professional Development
2023
Graphic Design Specialization
California Institute of the Arts - Online
A comprehensive program covering graphic design history, typography, color theory, branding, and composition, providing a strong foundation in design principles and visual storytelling.
2023
Brand Strategy
IE Unitversity
An in-depth course on developing impactful brand identities, understanding brand positioning, and crafting compelling brand narratives to create meaningful connections with audiences.
2022 - 2023
UX Design Certificate
Google UX Design
Hands-on training in user-centered design, wireframing, prototyping, and usability testing, equipping me with essential skills to create intuitive and engaging digital experiences.
2022 - 2023
Become a Graphic Designer - Learning Path
LinkedIn Learning
A structured learning path covering key aspects of graphic design, including Adobe Creative Suite mastery, layout design, typography, color theory, branding, and visual communication strategies.