Project Details

CHF Football Club


Project: Brand Identity, Custom Font, and Marketing Materials

Goal: Establish a strong brand identity, design custom font, and create marketing materials to promote CHF's services to young soccer players and their families.

Target Audience: The target audience includes young soccer players (ages 6-18) and their families who are seeking professional training and coaching to improve their skills and performance on the field. Additionally, the audience may include soccer coaches, schools, and organizations interested in partnering with CHF.

Design Objectives

Design Objectives:

1. Develop a cohesive brand identity that reflects CHF's values of excellence, empowerment, and inclusivity.

2. Create marketing materials that effectively communicate CHF's mission, vision, and goals to the target audience.

3. Design & develop a custom font that captures and reflects the spirit, values, and identity of the football club.

4. Ensure consistency across all materials, including logo, colors, typography, and imagery.

5. Incorporate elements that convey the excitement and passion of soccer while emphasizing the importance of skill development and conditioning.

  • Year


  • Client

    CHF Football Club

  • Services

    Logo Design, Custom Font, Visual Identity


CHF is a leading provider of soccer skills and conditioning programs for the grassroots and youth of the city, committed to helping players achieve their full potential and fostering a lifelong love of the sport.
It's mission is to empower and inspire the next generation of soccer players through innovative training methods and a focus on character development.

The group also wanted to be recognized as the go-to destination for soccer skills and conditioning in the city, providing a supportive and challenging environment for players to grow both on and off the field.

Brand Position Statement: CHF is a premier soccer skills and conditioning provider for the grassroots and youth of the city.

Mission: To empower and inspire young players to reach their full potential through personalized training and expert coaching.

Vision: To become the leading provider of quality soccer skills and conditioning programs for the youth of the city.


  1. To offer expert training and coaching to help players develop their soccer skills and abilities.
  2. To provide personalized training programs that cater to the individual needs of each player.
  3. To create a supportive and inclusive environment where players can grow and develop as athletes.
  4. To encourage teamwork, sportsmanship, and a love of the game. 


Marketing Slogan/Tagline: "Empowering young players to reach their full potential."

Project Details