BRAND IDENTITY, BRAND STRATEGY


Branding for Kotawi Cafe

Project Details

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Kotawi Cafe

The design brief for Kotawi Coffee’s brand identity encompasses the development of a visual identity that embodies the essence of the vibrant community hub, offering exceptional coffee experiences. The brand identity should reflect Kotawi’s core values of passion, inclusivity, discovery, and sustainability while appealing to the target audience of young professionals, working from home individuals, and coffee enthusiasts. Key deliverables include a visually striking logo incorporating coffee droplets forming the letter “K” and a pushpin symbol, a vibrant color palette, modern typography, and engaging brand messaging. The visual identity should resonate with the local community while also appealing to a broader audience, fostering connections and conveying the warmth and vitality of the Kotawi experience.

Design Objectives


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Project Overview

  1. Kotawi Coffee seeks to develop a comprehensive brand identity that reflects its essence as a vibrant community hub offering exceptional coffee experiences. The brand identity should encompass visual elements, messaging, and tone that resonate with the target audience and communicate the brand’s core values.

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  3. Brand Essence: Kotawi Coffee is more than just a coffee shop; it’s a place where passion, inclusivity, discovery, and sustainability converge to create memorable moments over exceptional coffee. The brand identity should capture this essence and convey it through every touchpoint.

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  5. Target Audience:

    • Young professionals
    • Working from home individuals
    • Coffee enthusiasts
    • Those who seek meaningful connections over coffee
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  6. Brand Positioning: Kotawi Coffee distinguishes itself by:

    • Offering a diverse selection of globally sourced beans, locally roasted to perfection.
    • Providing immersive brewing workshops and interactive experiences.
    • Demonstrating a strong commitment to sustainability and ethical practices.


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