Branding for Kotawi Cafe

Kotawi Cafe

The design brief for Kotawi Coffee's brand identity encompasses the development of a visual identity that embodies the essence of the vibrant community hub, offering exceptional coffee experiences. The brand identity should reflect Kotawi's core values of passion, inclusivity, discovery, and sustainability while appealing to the target audience of young professionals, working-from-home individuals, and coffee enthusiasts. Key deliverables include a visually striking logo incorporating coffee droplets forming the letter "K" and a pushpin symbol, a vibrant color palette, modern typography, and engaging brand messaging. The visual identity should resonate with the local community while also appealing to a broader audience, fostering connections and conveying the warmth and vitality of the Kotawi experience.

Design Objectives

• Logo: Develop a visually striking logo that incorporates the essence of Kotawi Coffee, possibly incorporating elements such as coffee droplets forming the letter "K" and a pushpin symbol to represent a gathering place for coffee enthusiasts.
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• Color Palette: Create a color palette that reflects the vibrancy and warmth of Kotawi Coffee, with earthy tones complemented by pops of rich, inviting colors.
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• Typography: Select fonts that are modern, approachable, and easy to read, capturing the brand's dynamic yet welcoming personality.
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• Visual Elements: Explore the use of coffee-related imagery, community-centric visuals, and sustainable symbols to reinforce Kotawi Coffee's values and offerings.
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• Brand Messaging: Develop engaging and informative messaging that invites customers to embark on a journey of discovery, connection, and exceptional coffee.